The Swiss Football Association has announced that it has extended its current deal with sportswear giant Puma. The long-term contract extension sits well with the Football Association and its plans to make the Swiss game even more attractive. The Sportlifestyle brand will also be the main technical partner for the SFV.

Puma will also be the licensed partner for their various associations up until the 2014 FIFA World Cup, which takes place in Brazil, and also the 2016 European championships. Ahead of the announcement, Puma also launched their latest kit for the Swiss national team.

Puma and the Swiss Football Association started their partnership in 1998 and is one of the longest running in Europe. The new contract extensions will see Puma take up their role as the primary supplier of the various products required by the team like the playing kits and all other equipment. The company will also extend its initiative in the grassroots projects, which have now been given the go-ahead by the Swiss Football Association. The latest home kit for the Swiss national team will feature all the latest technologies that have been part of the various Puma kits for the national teams across the world.

Speaking after the announcement of this new contract, Alex Miescher, General Secretary of SFV said, “The SFV has enjoyed a highly successful partnership with PUMA over a 13 year period, and we are thrilled to announce the continuation of this relationship. They are the perfect partner for the SFV in every respect, and we very happy to continue with them.”

In addition to partnering the Swiss national team, the company also has separate contracts with the national team players like Stephan Lichtsteiner, Johan Djourou, Xavier Margairaz, and Diego Benaglio. The financial details of the contract has not been revealed.